DirectTrust today announced continued record growth in the number of health care organizations using Direct exchange services during 2015, as well as an upsurge in the number of Direct addresses and transactions nationwide.

Technologies aimed to engage patients and consumers continue to dominate the healthcare landscape as the industry shifts to a more consumer-based model, pushing provider organizations to focus on digital marketing techniques, strategies for managing population health and fresh approaches to build brand loyalty and attract consumers.

YourCareUniverseTM, a cloud-based, integrated platform developed to accomplish these and other emerging challenges,